Built by operators who ran the distribution themselves.
Spektra is a founder-led Distribution Engineering practice for organisations with something valuable to move and a real distribution challenge. The system reflects how distribution actually behaves, not how a media plan assumes it should.
Valuable work kept failing to travel.
The founders kept seeing the same gap from the inside, across very different organisations.
Valuable products, releases and bodies of IP kept stalling. The work was strong. The distribution around it was not built to carry it.
Distribution was treated as a media buy or a posting schedule, so results depended on launch windows and luck. Spektra exists to replace that with an operated system.
One source, many routes, one operating loop.
Operated infrastructure, format adaptation, matched audiences, measurement and reallocation working as one system.
One source becomes a set of audience-specific routes. We adapt the format, distribute it across matched surfaces, measure the response and use that signal to shape the next wave.
Explore the system→Two operators with complementary responsibilities.
The practice is run by the two people accountable for its results.
Christian Davidov
Builds Spektra’s technical infrastructure and content systems. Previously CTO at PRMD Music, Avicii’s home label, part of the team that took Klarna into the US market, and led YouTube Shorts partnership work at Create Music Group, where he helped grow Create Music Group’s views by 10B+ per month.
Owns the engineering and content side, so the system Matthijs distributes through runs reliably.
Matthijs Pleijsier
Leads audience strategy and distribution operations across Spektra engagements. Prior work includes building social accounts from launch to six‑ and seven‑figure audiences across multiple platforms, and campaign work for brands including Adidas, L’Oréal and Borussia Dortmund.
Owns audience and distribution, so the infrastructure Christian builds reaches the right people.
Borussia Dortmund