Ads vs organic

See what your ad budget could reach organically.

Enter what you spend on paid ads each month. We show what that buys in paid impressions, and what the same budget reaches through Spektra’s organic distribution engine, including the range we actually measure rather than a single flattering number.

Your inputs

$/ month
$10k$100k$250k
Assumptions, editable
$
$

Paid CPM is a blended short-form awareness benchmark (Instagram Reels and Stories plus TikTok) for the selected industry. Spektra CPM is set to the conservative typical rate.

3.0×the reach for the same budget, versus paid ads
On paid ads8.3Mimpressions

at $6.00 CPM, Blended benchmark

On Spektra, organic25Mviews typical
low 17Mtypical 25Mhigh 37M

At this budget, delivery is comparatively predictable.

Get your tailored breakdown

Priced to your catalog, platform mix, and category. We will include the delivery range we would commit to.

Estimates, not a guarantee. The Spektra figure is a conservative typical rate: roughly 8 in 10 campaigns deliver at or above it. The low and high figures are the 10th and 90th percentile outcomes for a campaign of this size, bootstrapped from tens of thousands of Spektra posts run between October 2025 and June 2026. Actual reach varies by content, category, and platform. Organic views and paid impressions are related but not identical units.

Paid CPM sources. Blended short-form awareness benchmarks, Instagram plus TikTok, verified July 2026 (Triple Whale, Sovran, Lebesgue, WebFX). Industry variation is indexed to the 2026 Meta industry CPM table.