Start with the diagnosis, not the retainer.
A fixed-scope diagnostic that identifies the gap between your assets and their audience, and hands you concrete deliverables and a prioritised 90-day plan you can run with Spektra, internally or through another partner.
- Fee
- $5,000
- Duration
- Seven calendar days
- Outputs
- 8
- Commitment
- None beyond the Blueprint itself.
- Handover
- Day seven
Take away three evidence-backed opportunities and a prioritised 90-day plan.
Eight concrete outputs.
Deliverables, not a summary of activities. Everything below is handed over as work you can act on whether or not Spektra runs the next phase with you.
Asset inventory
Everything you already own that can carry attention, ranked by distribution potential rather than by how much it cost to make.
Attention-system map
Where your audience actually spends time, which formats travel in those places, and who is currently getting the attention you want.
Distribution gap diagnosis
The specific constraint between the asset and the audience. Usually not a content problem.
Three evidence-backed opportunities
Each one tied to a real signal in your market, not a generic best practice.
Prioritised 90-day roadmap
What to do first, what follows it, and what to deliberately leave alone until the first cycle reports back.
Channel recommendations
The surfaces worth operating, the ones worth ignoring, and why the difference holds for your asset.
Execution plan
Formats, cadence, ownership and the first production set, ready to run in-house or with Spektra.
Measurement boundary
One primary measure, one baseline, and an explicit statement of the highest level of evidence your instrumentation can actually support.
How the week runs.
Assumes asset access and a decision owner are in place on day one.
- Days 1-2
Objective and baseline
Spektra agrees the commercial objective, the primary measure and what the current baseline actually is.
- Days 3-5
Asset and attention mapping
The team inventories the assets, maps the attention environment around your category, and locates the distribution gap.
- Days 6-7
Opportunities and first-cycle plan
Spektra puts three opportunities in front of you with the evidence behind them. The team then builds the 90-day roadmap and the first cycle plan.
Whether this is the right starting point.
The Blueprint is a diagnostic. It needs something real to diagnose, and the capacity to act on the answer.
It is not the right call when
Another brief delivered. You still connect the work and decide what comes next.
what gets made, who sees it, and what to do next.
You are looking for a free proposal rather than paid research
There is no identifiable objective yet
You are looking for paid media, which Spektra does not offer
This fits when
Develop the successful angles. Replace the weaker one with a new test.
You have a valuable product, story, catalogue or body of work
There is evidence that attention is below what the asset plausibly deserves
You have budget, rights and enough capacity to act on the answer
More attention serves a specific commercial objective, not visibility for its own sake
What Spektra needs from you
- The commercial objective the attention is meant to serve
- Access to existing assets and to your channels, or the public links
- A named decision owner who can validate facts and resolve strategic questions
- Any constraints Spektra should know about: rights, embargoes, approval chains
No guaranteed reach, views, leads or revenue. The Blueprint states the highest level of evidence your instrumentation can actually support. Reach is reported as reach rather than as revenue.
What to know before you start.
No. An audit tells you what is wrong with what you have already done. The Blueprint establishes where the attention in your category actually is, and what it would take to reach it. You then get a prioritised plan for the next 90 days. It looks forward.
Book a call.
Spektra confirms fit, then sends the Blueprint agreement and invoice; the seven days start once assets and a decision owner are in place.