Start with the diagnosis, not the retainer.
Most distribution problems are diagnosed as content problems. The Blueprint establishes what you already own, where the attention actually is, and what stands between the two, before anyone commits to building anything.
Eight concrete outputs.
Deliverables, not a summary of activities. Everything below is handed over as work you can act on whether or not we run the next phase together.
Everything you already own that can carry attention, ranked by distribution potential rather than by how much it cost to make.
Where your audience actually spends time, which formats travel in those places, and who is currently getting the attention you want.
The specific constraint between the asset and the audience. Usually not a content problem.
Each one tied to a real signal in your market, not a generic best practice.
What to do first, what follows it, and what to deliberately leave alone until the first cycle reports back.
The surfaces worth operating, the ones worth ignoring, and why the difference holds for your asset.
Formats, cadence, ownership and the first production set, ready to run in-house or with us.
One primary measure, one baseline, and an explicit statement of the highest level of evidence your instrumentation can actually support.
How the week runs.
Seven calendar days from kickoff to handover, assuming asset access and a decision owner are in place on day one.
We agree the commercial objective, the primary measure and what the current baseline actually is.
We inventory the assets, map the attention environment around your category, and locate the distribution gap.
We put three opportunities in front of you with the evidence behind them, then build the 90-day roadmap and the first cycle plan.
Whether this is the right starting point.
The Blueprint is a diagnostic, so it is only useful when there is something real to diagnose and the capacity to act on the answer.
- You have a valuable product, story, catalogue or body of work
- There is evidence that attention is below what the asset plausibly deserves
- You have budget, rights and enough capacity to act on the answer
- More attention serves a specific commercial objective, not visibility for its own sake
- You want free ideas rather than a paid diagnostic
- There is no identifiable objective yet
- You are looking for paid media, which Spektra does not offer
- The commercial objective the attention is meant to serve
- Access to existing assets and to your channels, or the public links
- A named decision owner who can validate facts and resolve strategic questions
- Any constraints we should know about: rights, embargoes, approval chains
No guaranteed reach, views, leads or revenue. The Blueprint states the highest level of evidence your instrumentation can actually support, and reach is reported as reach rather than as revenue.
What to know before we start.
The practical questions people ask before getting started.
Start with a Blueprint.
Tell us what you want to move, why it matters now, and which outcome would make the engagement valuable. If there is a fit, we will come back with a recommended starting point.
If there is a fit, you hear back within 48 hours with a recommended starting point.