It is the work of helping a product, release, catalogue or story get seen, understood and remembered. Spektra adapts it for different audiences and formats, distributes it across relevant feeds, and measures the response to guide further distribution.

Spektra works with people and organisations that have something worth moving: a product, release, catalogue, company, founder, public figure or body of IP, but need help getting it in front of the right people. We work as a private B2B partner, not self-serve software.

There needs to be something real to work with, a clear reason to move it, and room to test different approaches and act on the response. We look for a product, release, catalogue or story with upside, a defined objective, and the budget and time to learn what works.

That is something we look at case by case. We can work from what you already have, plan around its limits, or help create and extend the material if that is the right approach. The discovery call is where we work out what makes sense.

It depends on who needs to see it and what we are trying to achieve. We adapt the work for the platforms and formats where the audience already spends time, rather than forcing every project into the same plan.

We start with a discovery call, then agree a scope. The first cycle is 90 days, built around one thing to move, one objective and one main measure. It shows us which approaches are worth developing before we expand.

We measure what matters to the objective: views, where people came from, saves, streams, follows, qualified traffic, leads or attributed revenue where tracking supports it. Views tell us what was seen, not what it earned. The response helps decide what to do next.

We use platform analytics and the measure we agree at the start. Verified numbers are kept separate from estimates, so you can see what was observed and what was inferred.

Paid ads buy attention for a set budget, while social management keeps owned channels active. Spektra adapts the work, distributes it organically and measures the response in one operated system. It can work alongside those channels, but it is not another version of them.

We agree the goal and main measure at the start. The first 90 days show which messages, audiences and platforms are getting a response. We cannot promise a fixed number before we have run the first cycle.

Bring us what you want to move, what you want it to achieve, and anything you already know about how people respond to it. We also need the access and approvals to understand the starting point.

Our minimum engagement is $25K per month. We set the final scope and total investment after a discovery call, based on what you want to move, the goal, the starting point and how much testing the work needs. We set that floor because, historically, work below it has not left enough room to test properly or make a meaningful difference, which can waste the time involved. If your team already spends more than that on paid ads or sponsorships, Spektra could be a strong fit for the organic distribution layer.

We use the response to change the messages, audiences or formats before the next phase. The first cycle is there to find what is working and decide what is worth scaling, not to promise a fixed outcome.

We need to know what you own or have permission to use, where it can run and for how long. You keep control of approvals, and we work within the rights and claims you can stand behind.