Spektra IGNIS
/ˈɪɡ.nɪs/IG-niss
Spektra’s content creation product. Give it one product, launch or story. It returns native versions for each audience, platform and format, ranked, each with the reason it fits.
One story, native to every feed.
- In
- One product, launch or story: footage, demos, docs or an archive
- Out
- Native versions for each audience, platform and format, each with the reason it fits
- Then
- Rank one goes out first, and the response decides the next batch
01 / The mismatch
One asset, posted everywhere, fits nowhere.
Most teams make one video and resize it for every platform. The feed notices immediately. Landscape clips land letterboxed, subjects slip out of frame, captions get clipped, and the first second is wasted. Each feed favours work made for that feed.
02 / How it works
Start with one story. Rebuild for every feed.
Ignis turns a single source into native versions each feed will carry, and shows its reasoning for every cut.
- 01
Take the source
Footage, demos, docs, founder notes or an untouched archive.
- 02
Read each feed
What each audience stops for, and the formats its feed favours.
- 03
Find the versions
Every version the source can honestly support.
- 04
Build each one natively
A new opening, order, crop, words and length. A rebuild, not a resize.
- 05
Rank and brief
Strongest first, each with the reason it fits.
03 / Native is the edit
Not a resize. A rebuild.
Reformatting changes the container. Building natively changes the edit. Ignis does not resize your video. It rebuilds it. For each feed it picks a different opening, reorders the story, cuts what that audience skips and writes the words on screen that a sound-off viewer needs. Same source, a different edit for every place it should travel.
Also in every version
Crop and framing
Recomposed for the format, so the subject stays in shot at 9:16, 1:1 and 4:5.
Words on screen
Written for viewers with the sound off, and placed where each feed leaves room for them.
Length and pace
Cut to the rhythm that audience holds for, not to the length of the source.
04 / How it chooses
Not guesses. Evidence, three ways.
Every version Ignis proposes is weighed against three things: what your source can honestly support, what each audience already stops for, and what has already earned a response for you. The versions come back ranked, strongest first, each with the reason it should work.
05 / What you get
One source in. Ranked versions out.
Each version arrives as a brief a team can shoot or cut: who it is for, where it runs, the format, the hook, and why it fits that feed. Rank one goes out first. The rest wait for the response.
- 1
“The 3am page you never needed to get.”
TikTokPlatform engineersOn-call niches trade war stories, not feature lists.
- 2
“What changes when the alert reaches the right person first.”
LinkedInEngineering managersA before and after that readers forward to their team.
- 3
“Route an alert without leaving the terminal.”
ShortsOpen-source maintainersThis audience trusts a working demo over a pitch.
- 4
“Your first on-call rota will break. Here is the fix.”
ReelsStartup foundersFounders stop for a problem they are about to have.
06 / What you approve
Nothing goes out unchecked. Every version is approved.
Ignis ranks every version and gives the reason it fits. Sign-off works one of two ways.
Approved by Spektra
Spektra reviews each version against its reason and signs it off.
Approved with your team
Your team reviews alongside Spektra. Nothing goes out until you both sign it off.
07 / Every batch learns
Every version is an experiment.
Ignis never bets everything on one guess. It makes several native versions to test. Once they run, the response on each one comes back, and the next batch starts from the winner. After a few rounds, your versions are built on what your audience actually did, not on what anyone assumed.
| What changes | Resize tools | An agency edit | Ignis |
|---|---|---|---|
| The crop and the ratio | Yes | Yes | Yes |
| The opening | No | Partly | Per feed |
| Written for each audience | No | Partly | Yes |
| Knows what each feed rewards | No | Judgement | Built in, per feed |
| Several versions, ranked, to test | No | When budget allows | Every batch |
| Learns which version won | No | Partly | From the response on each version |
08 / Why a rebuild
Built for material that deserved more reach.
Before Spektra, its founder, Christian Davidov, ran a YouTube Shorts programme with Create Music Group and was CTO of PRMD Music, Avicii’s home label. Both sat on deep archives of strong material.
The material was never the problem. The same clip would travel in one feed and die in the next, because it had been cut once, for one place. Re-cutting by hand for every audience was slow, so most teams stopped at one version and resized it.
Ignis treats every source, new or from the archive, as raw supply: re-cut into versions the original feed never surfaced, and ranked so the right one goes out first.
09 / With Azimuth and Parhelion
Creates alone. Learns as three.
Ignis works on its own: bring a story, take back native versions. With Azimuth and Parhelion, every batch starts from a live read of your niche and learns from every response. The three together make Distribution Engineering.
One story. Native everywhere.
Ignis is priced on enquiry. Bring the one story you most need to travel, or start with the Distribution Blueprint: seven days, $5,000 fixed, and a 90-day plan you own.