Spektra AZIMUTH
/ˈæz.ɪ.məθ/AZ-ih-muth
Spektra’s content intelligence product. It reads short-form video across your niche, frame by frame, and tells you what is spreading, what is fading, and why.
Knows what spreads in your niche, and why.
- In
- Short-form video and images from your niche, your competitors and your own accounts
- Out
- What is spreading, what is fading, and why: hooks, formats, pacing, on-screen text
- Then
- A brief for whoever makes your content: your team, your agency or your creators
01 / The blind spot
You see your posts. The feed sees everything.
Your analytics only report on what you already published. Meanwhile the feed is ranking every other post in your niche, and the reasons it picks winners never reach your dashboard. That is the part Azimuth reads.
02 / How it works
From feed to read, in five steps.
Azimuth runs the same way for every niche: map the accounts, watch every frame, tie each element to how people responded, find the pattern, and write the brief.
- 01
Map the niche
The competitors, creators and niche pages your audience watches.
- 02
Watch the posts
Frame by frame: hook, set, turn, words, sound and pace.
- 03
Tie it to response
Each element lined up against how people responded.
- 04
Find the pattern
What spreading posts agree on, and what fading ones share.
- 05
Write the read
Rising, fading, why and what next, as a brief your team can act on.
03 / How it reads
It watches the video, not the caption.
Azimuth reads a post the way a viewer meets it: frame by frame. The first second, who is speaking and to whom, what the hands are doing, what sits on the desk, the words on screen, the sound, the pace of the cuts. Then it lines each of those up against how people actually responded.
Also in every read
Words on screen
What the sound-off viewer reads, when it appears and how long it stays.
Sound and pace
Voice, music and the rhythm of the cuts, measured against where attention holds.
Audience cues
What the replies and reactions say the audience wanted, and what it asked for next.
04 / From post to pattern
One post is an anecdote. A niche is a pattern.
Read enough of a niche and the posts that spread start to agree with each other: on when they show the result, how they open, what sits in frame. Azimuth finds that agreement, and the habit every fading post shares. No single account can collect that on its own.
05 / What you get
Not a dashboard. A read.
No charts to interpret. Azimuth hands over what is rising, what is fading, why, and what to make next, written for the person who has to act on it. It reads as a brief, so whoever makes your content can act on it.
06 / Always reading
Other tools take a snapshot. Azimuth keeps reading.
A one-off report is out of date by the next trend. Azimuth keeps reading your niche as the feed moves, compares each read with the last, and checks its calls against how your own posts perform. So the next read starts from what is working now, not from what worked for someone else last quarter.
| What you can see | Platform analytics | Social listening | Azimuth |
|---|---|---|---|
| Your own posts | Yes | Partly | Yes |
| Other posts across your niche | No | Captions and mentions | The video itself |
| What happens inside the video | No | No | Frame by frame |
| Why a post spread | Retention on yours | No | Tied to response |
| Keeps reading as the feed moves | Your own posts only | Mentions only | Each read builds on the last |
| What to make next | No | No | A brief your team can act on |
07 / Why a read
Built by someone who ran the loop by hand.
Before Spektra, its founder, Christian Davidov, worked on distribution from the inside: at Klarna, in the reorganisation behind its US breakthrough; running a YouTube Shorts programme with Create Music Group; and as CTO of PRMD Music, Avicii’s home label.
The same thing happened every time. The content was good. Reach could be bought. But the reason one post travelled and the next one died lived in nobody’s system. Teams judged from their own feed and last quarter’s numbers, and every campaign started again from zero.
Azimuth is the missing piece: a way to read what a niche rewards right now, and to keep reading it as the feed moves. In Distribution Engineering, everything starts from its read.
08 / With Ignis and Parhelion
Reads alone. Tested as three.
Azimuth works on its own, for any team that makes content. With Ignis and Parhelion, every read is tested in the real feed and every response sharpens the next one. That loop is Distribution Engineering.
Find out what your niche rewards.
Azimuth is priced on enquiry. Ask what Azimuth would read first in your niche, or start with the Distribution Blueprint: seven days, $5,000 fixed, and a 90-day plan you own.