Asset inventory
An asset inventory ranks what an organisation already owns, by how far each thing travels rather than what it cost.
Most organisations own more than they think. Recorded talks, product footage, research, archives, founder interviews, back catalogue, customer stories. The inventory finds it and ranks it.
The ranking rule is the useful part. Assets are ordered by how far they can travel, not by what they cost to produce. Those two orderings pull apart. The expensive brand film can rank below a two-minute clip of someone explaining the hard part.
Why cost is the wrong sort order
Production cost records effort. It says nothing about whether an audience will stop. Organisations that sort by cost promote their most expensive work hardest. That is how a large archive produces a small audience.
What the inventory produces
A ranked list, with a reason attached to each position. The top of the list is what the first cycle runs on. The bottom is left alone on purpose, and saying so is part of the output.
The inventory is the first output of the Distribution Blueprint. Everything after it depends on knowing what is there.
Not the same as an audit
An audit judges quality against a standard. An inventory ranks by travel potential. Work can be excellent and rank low, and the reverse happens just as often. Spektra does not call the Blueprint an audit for this reason.