Insights
Notes on Distribution Engineering
- Application playbooks2026-07-194 min readAI companies do not have a content problem. They have a translation problem.
Many AI products are invisible to those who need them. The gap is translating what was built into something an audience understands.
- Distribution breakdowns2026-07-174 min readWhy strong launches disappear after launch week
A launch can win attention and still disappear. Where the audience goes after launch week, and what a launch should leave behind.
- Operating notes2026-07-154 min readThe difference between content production and distribution
Most organisations already produce enough content. What they lack is the system that moves it. The distinction between production and distribution.