The gap is a number, or a range. It states how far short of its potential an asset currently lands.
Naming it turns a feeling into a decision. "We should be bigger" cannot be prioritised. A stated gap, with the constraint that causes it, can be.
How the gap is estimated
Comparable assets already travelling in the same feeds set the reference. Spektra reads what similar work reaches, then measures the asset against it. The output is a range, not a point. Feeds are variable, and a single figure would overstate the precision.
What the gap does not prove
A gap is potential, not a forecast. It shows headroom. It does not guarantee reach, views, leads or revenue. Spektra does not present it as doing so.
Not the same as a distribution constraint
The gap is the symptom, and it is measured. A distribution constraint is the cause, and it is diagnosed. Two organisations can show the same gap for different reasons. The fix differs accordingly.