Reach delivery range
A reach delivery range states the band of reach one period is expected to deliver. Feeds are variable.
Spektra states expected reach as a band. A single number would imply a precision that feeds do not offer.
The range is honest about variance rather than hedged. Its floor and ceiling come from observed delivery across comparable systems. Neither is a confidence interval invented after the fact.
Why a range and not a target
Targets invite the wrong behaviour on both sides. A single figure gets defended, and defending a number is how organisations end up buying reach to hit it. A band describes what the system delivers when it runs properly.
Delivery inside the band is the system working. Delivery below it is a signal to read, and the reading is what the next cycle acts on.
What the range excludes
It describes reach only. It is not a projection of leads, signups or revenue. Reach is never presented as proof of revenue without attribution. Where downstream results are claimed, they are measured separately and attributed.
The reach calculator shows the band directly. Beside it sits what the same reach would cost to rent at paid rates. Spektra neither buys nor runs media.
Not the same as an owned audience
The range covers one period of running. An owned audience is what accumulates across many.